See our VP Product, Alex Hisen,
present a review of 10 of these social commerce solution
categories.

10 Proven Approaches to
Social Commerce
Learn 10 ways online retailers leverage social networks to get more
visitors and increase their conversion rates. Discover
the pros and cons of different tools and approaches such
as:
-
Incentivized Product Sharing
-
Group Gifting
-
Gamification
-
Distributed Commerce
-
Facebook Stores
-
Outfitting
-
Co-browsing
-
Social Wishlists
-
On-site
Social Merchandising
-
Near-Realtime Q&A.
You will see
real-world examples and today's most advanced social
shopping tools in LIVE ACTION. This information-packed
session will arm you with the knowledge necessary to
evaluate various social commerce vendor offerings and
how well they will fit your site's needs.
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Welcome to SocialCommerceVendors.com 93 Companies with 118 solutions in 24 Categories.
Social commerce means different things to different
people and lots of companies claim to be in social
commerce. This site serves you,
the retailer, to identify vendors that provide
solutions to online retailers that fall under
the social commerce umbrella.
Because social commerce is a broad topic and making
sense of vendor offerings can sometimes be difficult, we
have attempted to categorize the various vendor products
into a clear set of solution categories. Each
category has a concise definition at the bottom of this
page. We hope that developing a common vocabulary will
benefit both the vendors and the retailers.
We welcome input from the community on the category names,
their definitions and any categories that we are missing
or that perhaps are better combined.
With over 100 solutions already and no doubt more to
come, for this resource to be truly useful, it was
important to us to narrow our vendor selections
according to these criteria:
- Currently, vendor must have a web site in English
- Vendor's offering must be targeted at
online retailers. This eliminates companies like
Groupon. Some companies have a consumer-facing
business but also provide services to online
retailers. Such 'Consumer' as opposed to
strictly 'White Label' vendors are marked in the
table below with the shopping bag icon:
(or the letter C if you don't have JavaScript)
- Social commerce is part of a larger social
marketing discipline, so solutions focusing on
general social marketing, social CRM, various social
promotions and advertising are not included. Neither are offerings for building online
communities, discussion boards, etc. Solutions
listed here predominantly revolve around products
being sold by the retailer and the shopping and
transaction process.
- Currently, vendors that include social
commerce features as components of a full-fledged
e-commerce platform are not included
Provided you have JavaScript enabled, in the grid
below, you will be able to sort, filter and group
vendor offerings by using the menu that drops from each
column header. You can also expand each record using
the + icon to see additional notes, and some example
clients. Not having any examples listed means we were
either unable to find any publicly listed client references on
the vendor site or the vendor is very well-known with
hundreds of customers. In addition, for most vendors,
you'll be able to see some key information from the
vendor's page on
Crunchbase, the leading online database of technology
companies, people, and investors.
If you are a vendor who is not listed or don't
think your solution is in the right category or all the
right categories, or would like us to add some example
clients, please don't hesitate to
contact us.
We have plans for a lot more information such as
describing specific categories in-depth, solution
comparisons and much more. Please use the Tweet button
at the very top of the page to share this resource and
after sharing, it will offer you to follow our
VP Product,
Alex Hisen, so we can keep you updated on new info we
add.
| type | Url | Crunchbase | Company | Location | Product | Category | Examples | PublicNotes |
| www.500friends.com | 500friends | 500friends | Berkeley, CA | SocialRewards | Incentivized product sharing | | Incentives are coupons, loyalty points, charitable contributions, and virtual currency |
| www.8thbridge.com | alvenda-inc | 8th Bridge (fka Alvenda) | Minneapolis, MN | Facebook Commerce | Facebook store | Hautelook, Lands' End, Brooks Bros, Heels.com, 1-800-Flowers.com | |
| www.8thbridge.com | alvenda-inc | 8th Bridge (fka Alvenda) | Minneapolis, MN | Personalized Shopping | Ask a friend | Avon | |
| www.8thbridge.com | alvenda-inc | 8th Bridge (fka Alvenda) | Minneapolis, MN | Social gifting | Social/group gifting | | |
| www.8thbridge.com | alvenda-inc | 8th Bridge (fka Alvenda) | Minneapolis, MN | Social gifting | Wishlist | | |
| www.8thbridge.com | alvenda-inc | 8th Bridge (fka Alvenda) | Minneapolis, MN | Social Promotions | Group buying platform | | Also Social Events |
| C | www.abundantcloset.com | abundant-closet | Abundant Closet | Atlanta, GA | Fashion-Ade.com | Outfitting | | Retailers can get access to market intelligence (i.e. what women wear) |
| C | www.addoway.com | addoway | Addoway | | | Marketplace | | |
| www.adepto.in | | Adepto Solutions | Mumbai, India | Trol.ly | Incentivized product sharing | | Friends have to guess right answer in a quiz to earn points for redemption at retailer |
| www.adgregate.com | adgregate-markets | Adgregate Markets | Sausalito, CA | ShopFans | Facebook store | Gap, Urban Outfitters, Hayneedle, GameStop, Drugstore.com, Beauty.com, Sierra Trading Post, Crutchfield | |
| www.adgregate.com | adgregate-markets | Adgregate Markets | Sausalito, CA | ShopAds | Distributed commerce | Moxsie | Flash ad units |
| www.aditive.com | | Aditive | San Francisco, CA | Social Sales Force | Sponsored advocacy | | Not retail-specific; Started out looking more like incentivized product sharing offering |
| www.tipfrom.me | | Advanced Affiliate Concepts | | TipFrom.Me | Incentivized product sharing | | Sharer gets a 'commission' payment for every purchase |
| www.badgeville.com | badgeville | Badgeville | Palo Alto, CA | | Gamification | Bluefly, Moxsie | Not retail-specific |
| www.barilliance.com | barilliance | Barilliance | Israel | Social Shopping | Wishlist | | |
| www.bazaarvoice.com | bazaarvoice | Bazaarvoice | Austin, TX | | Q&A | | |
| www.bazaarvoice.com | bazaarvoice | Bazaarvoice | Austin, TX | Social Connect | Onsite Social Merchandising | | Details are fuzzy |
| www.boosket.com/en | boosket | Boosket | France | | Facebook store | | |
| www.wazala.com/sell-on-facebook/ | wazala | Boxador | Los Angeles, CA | Wazala, fka Vendr | Facebook store | | |
| www.spinback.com | spinback | Buddy Media / Spinback | New York, NY | EasyShare | Product sharing | | Aalso EasyTrack analytics |
| www.bunchball.com | bunchball | Bunchball | San Jose, CA | Nitro | Gamification | Pink (Victoria's Secret) | Not retail-specific |
| www.calmseainc.com | calmsea | CalmSea | Mountain View, CA | | Group buying platform | Tobi | |
| business.shopwithyourfriends.com | chatventure | ChatVenture | Ultrecht, Netherlands | | Co-browsing and/or chat | Otto, Jeansonline.com | Chat can integrate with Skype |
| business.shopwithyourfriends.com | chatventure | ChatVenture | Ultrecht, Netherlands | | Outfitting | | |
| www.chompon.com | chompon | ChompOn | | Group Buy for Publishers | Group buying platform | | |
| www.crowdfactory.com | crowdfactory | Crowd Factory | San Francisco, CA | Social Offer | Group buying platform | Mostly in Content and Entertainment | |
| www.curebit.com | curebit | curebit | | | Incentivized product sharing | Foodzie | |
| www.decisionstep.com | | DecisionStep | Beltsville, MD | ShopTogether | Co-browsing and/or chat | Buy.com | Now owned by Buy.com |
| | | Dotbox | New York, NY | Like Bar | Onsite Social Merchandising | In private beta as of 3/14/2011 | |
| C | www.dotogether.com | oblinq | DoTogether/OblinQ | Fremont, CA | | Facebook store | | |
| C | www.dotogether.com | oblinq | DoTogether/OblinQ | Fremont, CA | | Ask a friend | | |
| www.finz.it | finz-it | Finz.it | Israel; Houston, TX | | Incentivized product sharing | Eyebuydirect.com | |
| www.fluid.com | fluid | Fluid | San Francisco, CA | Fluid Fan Shop | Facebook store | Nine Wes | |
| www.fluid.com | fluid | Fluid | San Francisco, CA | Fluid Socialize | Co-browsing and/or chat | Vans, Jansport | |
| www.fluid.com | fluid | Fluid | San Francisco, CA | Fluid Activate | Rich media merchandising | | Flash animation merchandising |
| www.friendbuy.com/learn_more_retailers | | Friendbuy | New York, NY | | Incentivized product sharing | | |
| C | www.friendfund.com | friendfund | friendfund | Berlin, Germany | | Social/group gifting | caseable.com | |
| www.giftsproject.com | the-gifts-project | Gifts Project | Israel; San Francisco, CA | | Social/group gifting | Ebay | Appchee Applications Ltd |
| www.gigya.com | gigya | Gigya | Mountain View, CA | | Social sign-in | Barneys New York, American Eagle Outfitters, Dell | |
| www.gigya.com | gigya | Gigya | Mountain View, CA | | Product sharing | Taylor Swift, Giantnerd | |
| C | www.giiv.com | giiv | Giiv | Los Angeles, CA | | Social/group gifting | 1-800-Flowers | |
| C | www.goodbuyamigo.com | | GoodbuyAmigo | Spain | | Ask a friend | | |
| C | www.boutiques.com | | Google/Like.com | Mountain View, CA | Boutiques.com | Product curation | | |
| C | www.groupit.com | | Groupit | Palo Alto, CA | | Social/group gifting | | |
| www.iactionable.com | iactionable | iActionable | San Jose, CA | | Gamification | | Not retail-specific |
| corp.feelgoods.com | ifeelgoods | ifeelgoods | Menlo Park, CA; Paris, France | | Incentivized product sharing | ShoeBuy.com, Ice.com, The Golf Warehouse, Eyebuydirect.com, 1-800-flowers.com, FTD.com | Virtual currency |
| C | merchants.imshopping.com | imshopping | Imshopping | Santa Clara, CA | | Crowd-sourced personal shoppers | Meijer | No longer offered? |
| www.infusedcommerce.com | infused-industries | Infused Industries | Raleigh, NC | Infused Commerce | Facebook store | Donni Charm | |
| www.infusedcommerce.com | infused-industries | Infused Industries | Raleigh, NC | Infused Commerce | Distributed commerce | | Flash; Syndication via CJ 250x300 ad unit |
| www.flaunt-it.biz | | IQ Cloud Consuling | Berkshire, UK | Flaunt-It | Incentivized product sharing | | |
| www.janrain.com | janrain | Janrain | Portland, OR | Janrain Engage (fka RPX) | Social sign-in | Diesel, Sears | |
| www.lemonade.com | lemonade | Lemonade | South Norwalk, CT | | Product curation | | Preparing to re-launch, nothing new for a year or two |
| www.liveclicker.com | liveclicker | LiveClicker | San Jose, CA | Liveclicker Video Suite for Facebook | Rich media merchandising | Onlineshoes.com, eBags | Interactive video merchandising |
| www.livelook.com/social_browsing.asp | | LiveLOOK | Matawan, NJ | SocialBrowsing | Co-browsing and/or chat | | |
| C | loved.by | loved-by | Loved.by | Hamburg, Germany | loved.by | Incentivized product sharing | | |
| www.engageui.com | | EngageUI | San Francisco, CA | QuickLooQ | Distributed commerce | | Syndicated Merchandising |
| www.engageui.com | | EngageUI | San Francisco, CA | QuickLooQ | Rich media merchandising | | |
| www.engageui.com | | EngageUI | San Francisco, CA | PinChoose | Ask a friend | | |
| www.engageui.com | | EngageUI | San Francisco, CA | PinChoose | Product sharing | | |
| www.engageui.com | | EngageUI | San Francisco, CA | PinChoose+QuickLooQ | Wishlist | | |
| www.engageui.com | | EngageUI | San Francisco, CA | PinChoose | Gamification | | |
| www.engageui.com | | EngageUI | San Francisco, CA | PinChoose | Onsite Social Merchandising | | |
| www.engageui.com | | EngageUI | San Francisco, CA | PinChoose | Real-time trends/activity widgets | | |
| www.milyoni.com | milyoni | Milyoni | Pleasanton, CA | | Facebook store | | Mostly sports and entertainment/media |
| www.moontoast.com | moontoast | Moontoast | Andover, MA; Nashville, TN | Moontoast Impulse | Facebook store | Klen Laundry | Focused on musicians, artists, authors, athletes, and other affinity-based brands |
| www.moontoast.com | moontoast | Moontoast | Andover, MA; Nashville, TN | Distributed Store | Distributed commerce | Maxim | Focused on musicians, artists, authors, athletes, and other affinity-based brands |
| corpo.mvm.com | my-virtual-model | My Virtual Model | Montreal, Canada | | Outfitting | | |
| C | www.mylikes.com | mylikes | MyLikes | San Francisco, CA | | Sponsored advocacy | | |
| C | www.needle.com | needle | Needle | Draper, UT | | Crowd-sourced personal shoppers | Skullcandy.com | |
| www.nextwidgets.com | nextwidgets | NextWidgets | Zurich, Switzerland | | Distributed commerce | | |
| www.ntoklo.com | | nToklo | London, UK | Recommendations Engine | Recommendations | | |
| www.optaros.com | optaros | Optaros | Boston, MA; Austin, TX; New York, NY; San Francisco, CA | Facebook Connect Social Shopping Magento extension | Ask a friend | | Product no longer offered? |
| C | www.otherpage.com | otherpage | OtherPage | Seattle, WA | | Incentivized product sharing | | |
| C | www.payvment.com | payvment | Payvment | Palo Alto, CA | | Facebook store | Chrome, West Coast Choppers, Gibson Guitar, MGM Grand, 50,000 small merchants | |
| www.purchlive.com | pipit-interactive | Pipit Interactive | Aliso Viejo, CA | PurchLive | Outfitting | Guess; 7ForAllMankind | flash |
| www.ponkle.com | ponkle | Ponkle | | | Group buying platform | | |
| C | www.poweredbytippr.com | tippr | Powered by Tippr | Seattle, WA | | Group buying platform | | |
| www.powerreviews.com | powerreviews | PowerReviews | San Francisco, CA | Facebook OnSite | Q&A | | |
| www.commercesocial.com | commercesocial | Pure Verticals | San Leandro, CA | CommerceSocial | Facebook store | | |
| www.commercesocial.com | commercesocial | Pure Verticals | San Leandro, CA | CommerceSocial | Distributed commerce | | |
| www.quorus.com | | Quorus | Seattle, WA | Quorus Engage | Co-browsing and/or chat | Brooks Running | |
| www.ratevoice.com | ratevoice | RateVoice | Torrance, CA | | Q&A | heels.com | |
| www.resource.com/dcp-facebook | | Resource Interactive | Columbus, OH | DCP: Facebook, fka Off the Wall | Facebook store | The Limited, Diesel, Home Depot | Company is generally an Agency |
| www.sesh.com | sesh-media | sesh | San Diego, CA | sesh | Co-browsing and/or chat | Wet Seal | |
| www.shareabill.com | | Share A Bill | | want | Wishlist | Sharper Image | |
| www.shopigniter.com | | Shop Igniter | Portland, OR | | Facebook store | CafePress, Birkenstock Express (Footwise), Nike Golf, Mountain Outfitters | |
| www.shoptab.net | | Shop Tab | | | Facebook store | Barneys New York | |
| C | shopsocial.ly/partners | shopsocially | ShopSocially | Mountain View, CA | Social Connect | Incentivized product sharing | | |
| www.shoutlet.com | shoutlet | Shoutlet | Madison, WI | | Facebook store | Cabela's, Perry Ellis | |
| www.sociablelabs.com | sociable | Sociable Labs | San Mateo, CA | | Customized on-site FB apps | Backcountry.com, Ticketmaster | |
| www.socialannex.com | | Social Annex | Los Angeles, CA | | Onsite Social Merchandising | edressme, Eyebuydirect.com, Liquidation Channel, Swatch | Details are fuzzy |
| www.socialfeet.com | socialfeet | Social Feet | New York, NY | | Incentivized product sharing | Ecko, DHC Care | |
| www.socialfeet.com | socialfeet | Social Feet | New York, NY | | Group buying platform | Ecko, DHC Care | |
| www.socialamp.com | | SocialAmp | New York, NY; San Francisco, CA | | Customized on-site FB apps | Levi's,1800Flowers | |
| www.socialcart.com | socialcart | SocialCart | Schaumburg, IL | | Distributed commerce | | |
| www.sortprice.com/facebook_store.html | sortprice-com | SortPrice | New York, NY | | Facebook store | Journeys, Buckle, Golfsmith, Ghirardelli | Free for SortPrice comparison shopping engine merchants |
| www.spreadly.com | spread-ly | Spread.ly | Germany | | Incentivized product sharing | | |
| www.storefrontsocial.com | storefront-social | Storefront Social | | | Facebook store | Livescribe | |
| C | www.storenvy.com | storenvy | Storenvy | San Francisco, CA | | Marketplace | Arkaik Clothing | |
| C | www.stuffbuff.com | stuffbuff | StuffBuff | New York, NY | | Distributed commerce | | Auctions |
| www.syncfu.com | syncfu | SyncFu | Italy | | Group buying platform | | Micro-payment as pledge (and revenue) |
| www.tabjuice.com | | TabJuice | San Diego, CA | | Facebook store | | |
| www.sitevibes.com | | Thanx Media | Glen Ellyn, IL | Site Vibes | Real-time trends/activity widgets | Teavana | |
| www.tickettruck.com | ticket-truck | Ticket Truck | Palo Alto, CA; Ireland | | Facebook store | | Also Loyalty rewards |
| www.toldya.com | | ToldYa | Ft. Lauderdale, FL | | Distributed commerce | | |
| www.turntonetworks.com | turnto-network | TurnTo Networks | New York, NY | Social Merchandising | Onsite Social Merchandising | Teavana | |
| www.turntonetworks.com | turnto-network | TurnTo Networks | New York, NY | Purchase Sharing | Product sharing | GoJane.com | |
| www.turntonetworks.com | turnto-network | TurnTo Networks | New York, NY | Ask Owners | Q&A | Emitations, GoJane.com | |
| www.usablenet.com/the-platform/usablenet-facebook/ | usablenet | Usablenet | New York, NY | Usablenet Facebook | Facebook store | JC Penney | |
| www.vendorshopsocial.com | vendorshop | VendorShop | Dublin, Ireland | | Facebook store | Coze di Roze | |
| C | www.viewpointsnetwork.com/viewpoints-technology-platform/ | | Viewpoints Network | Chicago, IL | Viewpoints Technology Platform | Q&A | Sears | |
| www.voiyk.com/en/ | | Voiyk | | | Facebook store | Jos. A. Bank Clothiers | |
| C | merchants.weshop.com | weshop | WeShop | New York, NY | | Discounts/Coupons | Bluefly | Consumers share email receipts in return for getting offers from competitor merchants |
| C | www.wishpot.com/help/wishlistforretailers.aspx | wishpot | Wishpot | Seattle, WA | | Wishlist | C&C California, Teavana, Vann's | |
| C | www.wishpot.com/help/socialsyndication.aspx | wishpot | Wishpot | Seattle, WA | | Facebook store | Teavana, Bulgari | |
| www.zibaba.com | zibaba | Zibaba | Israel | | Facebook store | Interflora | |
| www.zugara.com/augmented-reality/e-commerce | zugara | Zugara | Los Angeles, CA | Webcam Social Shopper | Augmented Reality | | |
| www.zuupy.com | | Zuupy | Singapore | | Group buying platform | | for SMB Online Stores |
Categories:
Makes it easy for a
shopper to ask her Facebook Friends, Twitter
Followers, etc. for their opinion on items that the
shopper is considering buying. Unlike
traditional Q&A, this
solution is particularly helpful when shopping
for soft goods such as apparel where it's more
important for the person providing advice to
know the shopper and her tastes and body style
than to know or have experience with the product
itself. With well-implemented social Ask a friend
solutions, the retailer benefits not only from
helping the shopper make a decision but also
from exposing their products to numerous friends
and followers some of whom will also make a
purchase from the retailer.
Utilizes cameras to
blend 'real-world' imagery with product imagery
and information in real-time. Can be used to
allow a shopper to visualize how an article of
clothing will look on her and to share the
combined image with her friends.
Allows shoppers to
chat in real-time with their friends while
easily sharing product details of the item the
shopper is considering. Co-browsing further
allows the shopper's friend to see the same
screen that the shopper is looking at as she
navigates between different products on the
retailer site.
Lets shoppers pose a
question about
products they are considering buying to
product
experts from a pool of
previously-contracted
personal shoppers who each get paid a
small fee or commission. The interaction can be
real-time as in chat or near-real-time (response
within 5-10
minutes).
These vendors provide widgets and applications that utilize Facebook Connect that are customized for each retailer.
Refers to consumer-facing social shopping web
sites and applications that also allow online
retailers to participate by providing special
offers to their
users. To be included here, the social shopping
web site or app must do more with Facebook than
just allow its users to share coupons. This category is tentative.
Retailers can expand the reach of their
online merchandising
by employing Distributed Commerce widgets. These
widgets can be deployed on various external
sites such as affiliate blogs,
retailer blog or Facebook fan page and provide
to visitors
interactive product information and imagery.
In the past, most such solutions were deployed
using Flash in small standard ad units.
Syndicated Merchandising™ is a subset of this
category that provides for distributed rich
product presentation without the transaction
processing component
- instead the visitor is transferred to
the shopping cart on the retailer's main
ecommerce site.
Also referred to as F-commerce, these solutions
allow retailers to place a mini version of their
online ecommerce site inside a tab on their
Facebook fan page. Some solutions provide
for only browsing of products and take the user
to the main ecommerce site for actual order
processing while others provide an integrated
checkout.
Employs techniques known as game
mechanics to encourage shopper behavior
that is advantageous
to the retailer. Typically involves issuing
points and badges to shoppers who look at
products, share, ask or answer questions, etc.
Offers a white label
group discount buying solution that
allows retailers to implement their own
Groupon-style promotions.
A form of product sharing
that employs various forms of incentives such as
discounts, coupons, points, virtual currency,
etc. to encourage shoppers to share product
details with their friends and followers. This
category includes both post-purchase sharing of
the products just purchased as well as
pre-purchase incentivized Likes and other forms
of incentivized sharing.
Refers to consumer-facing social shopping
online marketplaces
that also allow online
retailers to list their products.
Traditional marketplaces such as Amazon and eBay
are not listed. To be included here, the
marketplace must be primarily oriented to consumers selling
items to other consumers and it must do more
with Facebook than just allow its users to share
products, i.e. it
typically has social merchandising features.
Makes it possible
for shoppers to see items that their friends and
neighbors either purchased or thought were
interesting right on the retailer's ecommerce
site. Seeing friends and their items helps the
shopper discover interesting products and
provides an endorsement to these items and to
the retailer. This category also
contains vendors where the exact details of
their onsite social shopping solution were
fuzzy.
Allows shoppers to
visually put together an outfit of several
articles of clothing, possibly shoes,
accessories, etc. and then share the
result with their friends for opinion or to
showcase their tastes.
Some solutions simply compose various product
images on a 2D canvas, whereas others allow
clothing to be 'put on' a 3D avatar.
Refers to consumer-facing social shopping
web sites that
allow visitors to explore products picked out by
celebrities, experts, friends or other shoppers
of similar taste and
that also allow online
retailers to list their products there.
Makes it easy for shoppers to spread the word about the retailer's products
to their friends and
followers. Provides retailers with reporting on
most viral products, most influential shoppers,
and the effectiveness of various sharing
channels and methods. Note that product
sharing solutions that employ incentives to get
the shopper to share are currently grouped in their own
Incentivized product sharing category.
Traditional Q&A lets shoppers post product
questions and
to see previously asked questions and answers
tied to a particular product or product
category. It can frequently take a day or longer to get a response,
especially on smaller retailer sites with not as
many visitors. On the other hand, unlike some of
the more newer real-time forms of Q&A, the User
Generated Content provides long-term value for
both shoppers and retailers. More recently Q&A
vendors have added social features to their
solutions such as
allowing customers to share their answer with
friends and followers. In addition,
near-real-time options
that attempt to reach
out to customers who have previously
purchased this product to get an answer to a
question quickly are now available.
Q&A is particularly well-suited to hard goods
and travel where expert product category
knowledge or prior experience with product are
more important than knowing the person asking
the question. Note that more real-time forms of
Q&A solutions are separated in their own
categories such as Ask a friend.
Shows visitors to
the retailer's site, blog or Facebook fan page a
real-time view of interesting activity happening
on the retailer's site such as any friends
shopping on the site, most popular products,
items being bought or set aside, etc.
Leverages social graph and social profile information to provide more relevant product recommendations to shoppers.
Uses interactive product imagery, animations and video to provide product merchandising in social contexts such as on Facebook.
Software development tools and services that make it easier for retailers to let shoppers login to their site using their
Facebook, Twitter, Yahoo, Google, AOL, etc. logins instead of having to set up a separate user and password for the retailer.
Consists of two types of
solutions - group gifting that allows friends to
pool together to buy an expensive gift and
consumer-facing social gifting web site and
applications that contract with online retailers
to make their products available as purchasable
gifts. Note the distinction between this
category and Wishlist, is the social/group
gifting process originates from people who are
buying gifts whereas Wishlist process starts with
someone adding an item on the retailer's site to
their wishlist where their friends can then buy
it for them.
Refers to solutions that
pay or incentivize
visitors to share your content with
their friends and followers.
The distinction from
Incentivized product sharing is typically instead of product details, informational content, videos,
etc. are being liked/tweeted/shared.
Allows shoppers to put items on their Wishlist, which is then shared with their friends and relatives to allow them to buy these items as gifts.
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