IRCE Video

See our VP Product, Alex Hisen, present a review of 10 of these social commerce solution categories.

10 Proven Approaches to Social Commerce

Learn 10 ways online retailers leverage social networks to get more visitors and increase their conversion rates. Discover the pros and cons of different tools and approaches such as:

  • Incentivized Product Sharing
  • Group Gifting
  • Gamification
  • Distributed Commerce
  • Facebook Stores
  • Outfitting
  • Co-browsing
  • Social Wishlists
  • On-site Social Merchandising
  • Near-Realtime Q&A.

You will see real-world examples and today's most advanced social shopping tools in LIVE ACTION. This information-packed session will arm you with the knowledge necessary to evaluate various social commerce vendor offerings and how well they will fit your site's needs.


Welcome to
93 Companies with 118 solutions in 24 Categories.

Social commerce means different things to different people and lots of companies claim to be in social commerce. This site serves you, the retailer, to identify vendors that provide solutions to online retailers that fall under the social commerce umbrella.

Because social commerce is a broad topic and making sense of vendor offerings can sometimes be difficult, we have attempted to categorize the various vendor products into a clear set of solution categories.  Each category has a concise definition at the bottom of this page. We hope that developing a common vocabulary will benefit both the vendors and the retailers.  We welcome input from the community on the category names, their definitions and any categories that we are missing or that perhaps are better combined.

With over 100 solutions already and no doubt more to come, for this resource to be truly useful, it was important to us to narrow our vendor selections according to these criteria:

  • Currently, vendor must have a web site in English
  • Vendor's offering must be targeted at online retailers. This eliminates companies like Groupon. Some companies have a consumer-facing business but also provide services to online retailers.  Such 'Consumer' as opposed to strictly 'White Label' vendors are marked in the table below with the shopping bag icon: (or the letter C if you don't have JavaScript)
  • Social commerce is part of a larger social marketing discipline, so solutions focusing on general social marketing, social CRM, various social promotions and advertising are not included. Neither are offerings for building online communities, discussion boards, etc. Solutions listed here predominantly revolve around products being sold by the retailer and the shopping and transaction process.
  • Currently, vendors that include social commerce features as components of a full-fledged e-commerce platform are not included

Provided you have JavaScript enabled, in the grid below, you will be able to sort, filter and group vendor offerings by using the menu that drops from each column header. You can also expand each record using the + icon to see additional notes, and some example clients. Not having any examples listed means we were either unable to find any publicly listed client references on the vendor site or the vendor is very well-known with hundreds of customers. In addition, for most vendors, you'll be able to see some key information from the vendor's page on Crunchbase, the leading online database of technology companies, people, and investors.

If you are a vendor who is not listed or don't think your solution is in the right category or all the right categories, or would like us to add some example clients, please don't hesitate to contact us.

We have plans for a lot more information such as describing specific categories in-depth, solution comparisons and much more. Please use the Tweet button at the very top of the page to share this resource and after sharing, it will offer you to follow our VP Product, Alex Hisen, so we can keep you updated on new info we add.

www.500friends.com500friends500friendsBerkeley, CASocialRewardsIncentivized product sharingIncentives are coupons, loyalty points, charitable contributions, and virtual currency
www.8thbridge.comalvenda-inc8th Bridge (fka Alvenda)Minneapolis, MNFacebook CommerceFacebook storeHautelook, Lands' End, Brooks Bros,,
www.8thbridge.comalvenda-inc8th Bridge (fka Alvenda)Minneapolis, MNPersonalized ShoppingAsk a friendAvon
www.8thbridge.comalvenda-inc8th Bridge (fka Alvenda)Minneapolis, MNSocial giftingSocial/group gifting
www.8thbridge.comalvenda-inc8th Bridge (fka Alvenda)Minneapolis, MNSocial giftingWishlist
www.8thbridge.comalvenda-inc8th Bridge (fka Alvenda)Minneapolis, MNSocial PromotionsGroup buying platformAlso Social Events
Cwww.abundantcloset.comabundant-closetAbundant ClosetAtlanta, GAFashion-Ade.comOutfittingRetailers can get access to market intelligence (i.e. what women wear)
www.adepto.inAdepto SolutionsMumbai, IndiaTrol.lyIncentivized product sharingFriends have to guess right answer in a quiz to earn points for redemption at retailer
www.adgregate.comadgregate-marketsAdgregate MarketsSausalito, CAShopFansFacebook storeGap, Urban Outfitters, Hayneedle, GameStop,,, Sierra Trading Post, Crutchfield
www.adgregate.comadgregate-marketsAdgregate MarketsSausalito, CAShopAdsDistributed commerceMoxsieFlash ad units
www.aditive.comAditiveSan Francisco, CASocial Sales ForceSponsored advocacyNot retail-specific; Started out looking more like incentivized product sharing offering
www.tipfrom.meAdvanced Affiliate ConceptsTipFrom.MeIncentivized product sharingSharer gets a 'commission' payment for every purchase
www.badgeville.combadgevilleBadgevillePalo Alto, CAGamificationBluefly, MoxsieNot retail-specific
www.barilliance.combarillianceBarillianceIsraelSocial ShoppingWishlist
www.bazaarvoice.combazaarvoiceBazaarvoiceAustin, TXQ&A
www.bazaarvoice.combazaarvoiceBazaarvoiceAustin, TXSocial ConnectOnsite Social MerchandisingDetails are fuzzy store Angeles, CAWazala, fka VendrFacebook store
www.spinback.comspinbackBuddy Media / SpinbackNew York, NYEasyShareProduct sharingAalso EasyTrack analytics
www.bunchball.combunchballBunchballSan Jose, CANitroGamificationPink (Victoria's Secret)Not retail-specific
www.calmseainc.comcalmseaCalmSeaMountain View, CAGroup buying platformTobi
business.shopwithyourfriends.comchatventureChatVentureUltrecht, NetherlandsCo-browsing and/or chatOtto, Jeansonline.comChat can integrate with Skype
business.shopwithyourfriends.comchatventureChatVentureUltrecht, NetherlandsOutfitting
www.chompon.comchomponChompOnGroup Buy for PublishersGroup buying platform
www.crowdfactory.comcrowdfactoryCrowd FactorySan Francisco, CASocial OfferGroup buying platformMostly in Content and Entertainment
www.curebit.comcurebitcurebitIncentivized product sharingFoodzie
www.decisionstep.comDecisionStepBeltsville, MDShopTogetherCo-browsing and/or chatBuy.comNow owned by
DotboxNew York, NYLike BarOnsite Social MerchandisingIn private beta as of 3/14/2011
Cwww.dotogether.comoblinqDoTogether/OblinQFremont, CAFacebook store
Cwww.dotogether.comoblinqDoTogether/OblinQFremont, CAAsk a friend
www.finz.itfinz-itFinz.itIsrael; Houston, TXIncentivized product
www.fluid.comfluidFluidSan Francisco, CAFluid Fan ShopFacebook storeNine Wes
www.fluid.comfluidFluidSan Francisco, CAFluid SocializeCo-browsing and/or chatVans, Jansport
www.fluid.comfluidFluidSan Francisco, CAFluid ActivateRich media merchandisingFlash animation merchandising York, NYIncentivized product sharing
Cwww.friendfund.comfriendfundfriendfundBerlin, GermanySocial/group
www.giftsproject.comthe-gifts-projectGifts ProjectIsrael; San Francisco, CASocial/group giftingEbayAppchee Applications Ltd
www.gigya.comgigyaGigyaMountain View, CASocial sign-inBarneys New York, American Eagle Outfitters, Dell
www.gigya.comgigyaGigyaMountain View, CAProduct sharingTaylor Swift, Giantnerd
Cwww.giiv.comgiivGiivLos Angeles, CASocial/group gifting1-800-Flowers
Cwww.goodbuyamigo.comGoodbuyAmigoSpainAsk a friend
Cwww.boutiques.comGoogle/Like.comMountain View, CABoutiques.comProduct curation
Cwww.groupit.comGroupitPalo Alto, CASocial/group gifting
www.iactionable.comiactionableiActionableSan Jose, CAGamificationNot retail-specific
corp.feelgoods.comifeelgoodsifeelgoodsMenlo Park, CA; Paris, FranceIncentivized product,, The Golf Warehouse,,, FTD.comVirtual currency
Cmerchants.imshopping.comimshoppingImshoppingSanta Clara, CACrowd-sourced personal shoppersMeijerNo longer offered?
www.infusedcommerce.cominfused-industriesInfused IndustriesRaleigh, NCInfused CommerceFacebook storeDonni Charm
www.infusedcommerce.cominfused-industriesInfused IndustriesRaleigh, NCInfused CommerceDistributed commerceFlash; Syndication via CJ 250x300 ad unit
www.flaunt-it.bizIQ Cloud ConsulingBerkshire, UKFlaunt-ItIncentivized product sharing
www.janrain.comjanrainJanrainPortland, ORJanrain Engage (fka RPX)Social sign-inDiesel, Sears
www.lemonade.comlemonadeLemonadeSouth Norwalk, CTProduct curationPreparing to re-launch, nothing new for a year or two
www.liveclicker.comliveclickerLiveClickerSan Jose, CALiveclicker Video Suite for FacebookRich media, eBagsInteractive video merchandising, NJSocialBrowsingCo-browsing and/or chat
Cloved.byloved-byLoved.byHamburg, Germanyloved.byIncentivized product sharing
www.engageui.comEngageUISan Francisco, CAQuickLooQDistributed commerceSyndicated Merchandising
www.engageui.comEngageUISan Francisco, CAQuickLooQRich media merchandising
www.engageui.comEngageUISan Francisco, CAPinChooseAsk a friend
www.engageui.comEngageUISan Francisco, CAPinChooseProduct sharing
www.engageui.comEngageUISan Francisco, CAPinChoose+QuickLooQWishlist
www.engageui.comEngageUISan Francisco, CAPinChooseGamification
www.engageui.comEngageUISan Francisco, CAPinChooseOnsite Social Merchandising
www.engageui.comEngageUISan Francisco, CAPinChooseReal-time trends/activity widgets
www.milyoni.commilyoniMilyoniPleasanton, CAFacebook storeMostly sports and entertainment/media
www.moontoast.commoontoastMoontoastAndover, MA; Nashville, TNMoontoast ImpulseFacebook storeKlen LaundryFocused on musicians, artists, authors, athletes, and other affinity-based brands
www.moontoast.commoontoastMoontoastAndover, MA; Nashville, TNDistributed StoreDistributed commerceMaximFocused on musicians, artists, authors, athletes, and other affinity-based brands
corpo.mvm.commy-virtual-modelMy Virtual ModelMontreal, CanadaOutfitting
Cwww.mylikes.commylikesMyLikesSan Francisco, CASponsored advocacy
Cwww.needle.comneedleNeedleDraper, UTCrowd-sourced personal
www.nextwidgets.comnextwidgetsNextWidgetsZurich, SwitzerlandDistributed commerce
www.ntoklo.comnTokloLondon, UKRecommendations EngineRecommendations
www.optaros.comoptarosOptarosBoston, MA; Austin, TX; New York, NY; San Francisco, CAFacebook Connect Social Shopping Magento extensionAsk a friendProduct no longer offered?
Cwww.otherpage.comotherpageOtherPageSeattle, WAIncentivized product sharing
Cwww.payvment.compayvmentPayvmentPalo Alto, CAFacebook storeChrome, West Coast Choppers, Gibson Guitar, MGM Grand, 50,000 small merchants
www.purchlive.compipit-interactivePipit InteractiveAliso Viejo, CAPurchLiveOutfittingGuess; 7ForAllMankindflash
www.ponkle.componklePonkleGroup buying platform
Cwww.poweredbytippr.comtipprPowered by TipprSeattle, WAGroup buying platform
www.powerreviews.compowerreviewsPowerReviewsSan Francisco, CAFacebook OnSiteQ&A
www.commercesocial.comcommercesocialPure VerticalsSan Leandro, CACommerceSocialFacebook store
www.commercesocial.comcommercesocialPure VerticalsSan Leandro, CACommerceSocialDistributed commerce
www.quorus.comQuorusSeattle, WAQuorus EngageCo-browsing and/or chatBrooks Running
www.ratevoice.comratevoiceRateVoiceTorrance, CAQ& InteractiveColumbus, OHDCP: Facebook, fka Off the WallFacebook storeThe Limited, Diesel, Home DepotCompany is generally an Agency
www.sesh.comsesh-mediaseshSan Diego, CAseshCo-browsing and/or chatWet Seal
www.shareabill.comShare A BillwantWishlistSharper Image
www.shopigniter.comShop IgniterPortland, ORFacebook storeCafePress, Birkenstock Express (Footwise), Nike Golf, Mountain Outfitters
www.shoptab.netShop TabFacebook storeBarneys New York View, CASocial ConnectIncentivized product sharing
www.shoutlet.comshoutletShoutletMadison, WIFacebook storeCabela's, Perry Ellis
www.sociablelabs.comsociableSociable LabsSan Mateo, CACustomized on-site FB, Ticketmaster
www.socialannex.comSocial AnnexLos Angeles, CAOnsite Social Merchandisingedressme,, Liquidation Channel, SwatchDetails are fuzzy
www.socialfeet.comsocialfeetSocial FeetNew York, NYIncentivized product sharingEcko, DHC Care
www.socialfeet.comsocialfeetSocial FeetNew York, NYGroup buying platformEcko, DHC Care
www.socialamp.comSocialAmpNew York, NY; San Francisco, CACustomized on-site FB appsLevi's,1800Flowers
www.socialcart.comsocialcartSocialCartSchaumburg, ILDistributed commerce York, NYFacebook storeJourneys, Buckle, Golfsmith, GhirardelliFree for SortPrice comparison shopping engine merchants
www.spreadly.comspread-lySpread.lyGermanyIncentivized product sharing
www.storefrontsocial.comstorefront-socialStorefront SocialFacebook storeLivescribe
Cwww.storenvy.comstorenvyStorenvySan Francisco, CAMarketplaceArkaik Clothing
Cwww.stuffbuff.comstuffbuffStuffBuffNew York, NYDistributed commerceAuctions
www.syncfu.comsyncfuSyncFuItalyGroup buying platformMicro-payment as pledge (and revenue)
www.tabjuice.comTabJuiceSan Diego, CAFacebook store
www.sitevibes.comThanx MediaGlen Ellyn, ILSite VibesReal-time trends/activity widgetsTeavana
www.tickettruck.comticket-truckTicket TruckPalo Alto, CA; IrelandFacebook storeAlso Loyalty rewards
www.toldya.comToldYaFt. Lauderdale, FLDistributed commerce
www.turntonetworks.comturnto-networkTurnTo NetworksNew York, NYSocial MerchandisingOnsite Social MerchandisingTeavana
www.turntonetworks.comturnto-networkTurnTo NetworksNew York, NYPurchase SharingProduct
www.turntonetworks.comturnto-networkTurnTo NetworksNew York, NYAsk OwnersQ&AEmitations, York, NYUsablenet FacebookFacebook storeJC Penney
www.vendorshopsocial.comvendorshopVendorShopDublin, IrelandFacebook storeCoze di Roze NetworkChicago, ILViewpoints Technology PlatformQ&ASears storeJos. A. Bank Clothiers
Cmerchants.weshop.comweshopWeShopNew York, NYDiscounts/CouponsBlueflyConsumers share email receipts in return for getting offers from competitor merchants, WAWishlistC&C California, Teavana, Vann's, WAFacebook storeTeavana, Bulgari
www.zibaba.comzibabaZibabaIsraelFacebook storeInterflora Angeles, CAWebcam Social ShopperAugmented Reality
www.zuupy.comZuupySingaporeGroup buying platformfor SMB Online Stores


Ask a friend

Makes it easy for a shopper to ask her Facebook Friends, Twitter Followers, etc. for their opinion on items that the shopper is considering buying. Unlike traditional Q&A, this solution is particularly helpful when shopping for soft goods such as apparel where it's more important for the person providing advice to know the shopper and her tastes and body style than to know or have experience with the product itself. With well-implemented social Ask a friend solutions, the retailer benefits not only from helping the shopper make a decision but also from exposing their products to numerous friends and followers some of whom will also make a purchase from the retailer.

Augmented Reality

Utilizes cameras to blend 'real-world' imagery with product imagery and information in real-time. Can be used to allow a shopper to visualize how an article of clothing will look on her and to share the combined image with her friends.

Co-browsing and/or chat

Allows shoppers to chat in real-time with their friends while easily sharing product details of the item the shopper is considering. Co-browsing further allows the shopper's friend to see the same screen that the shopper is looking at as she navigates between different products on the retailer site.

Crowd-sourced personal shoppers

Lets shoppers pose a question about products they are considering buying to product experts from a pool of previously-contracted personal shoppers who each get paid a small fee or commission. The interaction can be real-time as in chat or near-real-time (response within 5-10 minutes).

Customized on-site FB apps

These vendors provide widgets and applications that utilize Facebook Connect that are customized for each retailer.


Refers to consumer-facing social shopping web sites and applications that also allow online retailers to participate by providing special offers to their users. To be included here, the social shopping web site or app must do more with Facebook than just allow its users to share coupons. This category is tentative.

Distributed commerce

Retailers can expand the reach of their online merchandising by employing Distributed Commerce widgets. These widgets can be deployed on various external sites such as affiliate blogs, retailer blog or Facebook fan page and provide to visitors interactive product information and imagery. In the past, most such solutions were deployed using Flash in small standard ad units. Syndicated Merchandising™ is a subset of this category that provides for distributed rich product presentation without the transaction processing component - instead the visitor is transferred to the shopping cart on the retailer's main ecommerce site.

Facebook store

Also referred to as F-commerce, these solutions allow retailers to place a mini version of their online ecommerce site inside a tab on their Facebook fan page. Some solutions provide for only browsing of products and take the user to the main ecommerce site for actual order processing while others provide an integrated checkout.


Employs techniques known as game mechanics to encourage shopper behavior that is advantageous to the retailer. Typically involves issuing points and badges to shoppers who look at products, share, ask or answer questions, etc.

Group buying platform

Offers a white label group discount buying solution that allows retailers to implement their own Groupon-style promotions.

Incentivized product sharing

A form of product sharing that employs various forms of incentives such as discounts, coupons, points, virtual currency, etc. to encourage shoppers to share product details with their friends and followers. This category includes both post-purchase sharing of the products just purchased as well as pre-purchase incentivized Likes and other forms of incentivized sharing.


Refers to consumer-facing social shopping online marketplaces that also allow online retailers to list their products.  Traditional marketplaces such as Amazon and eBay are not listed. To be included here, the marketplace must be primarily oriented to consumers selling items to other consumers and it must do more with Facebook than just allow its users to share products, i.e. it typically has social merchandising features.

Onsite Social Merchandising

Makes it possible for shoppers to see items that their friends and neighbors either purchased or thought were interesting right on the retailer's ecommerce site. Seeing friends and their items helps the shopper discover interesting products and provides an endorsement to these items and to the retailer. This category also contains vendors where the exact details of their onsite social shopping solution were fuzzy.


Allows shoppers to visually put together an outfit of several articles of clothing, possibly shoes, accessories, etc. and then share the result with their friends for opinion or to showcase their tastes. Some solutions simply compose various product images on a 2D canvas, whereas others allow clothing to be 'put on' a 3D avatar.

Product curation

Refers to consumer-facing social shopping web sites that allow visitors to explore products picked out by celebrities, experts, friends or other shoppers of similar taste and that also allow online retailers to list their products there.

Product sharing

Makes it easy for shoppers to spread the word about the retailer's products to their friends and followers. Provides retailers with reporting on most viral products, most influential shoppers, and the effectiveness of various sharing channels and methods. Note that product sharing solutions that employ incentives to get the shopper to share are currently grouped in their own Incentivized product sharing category.


Traditional Q&A lets shoppers post product questions and to see previously asked questions and answers tied to a particular product or product category. It can frequently take a day or longer to get a response, especially on smaller retailer sites with not as many visitors. On the other hand, unlike some of the more newer real-time forms of Q&A, the User Generated Content provides long-term value for both shoppers and retailers. More recently Q&A vendors have added social features to their solutions such as allowing customers to share their answer with friends and followers.  In addition, near-real-time options that attempt to reach out to customers who have previously purchased this product to get an answer to a question quickly are now available. Q&A is particularly well-suited to hard goods and travel where expert product category knowledge or prior experience with product are more important than knowing the person asking the question. Note that more real-time forms of Q&A solutions are separated in their own categories such as Ask a friend.

Real-time trends/activity widgets

Shows visitors to the retailer's site, blog or Facebook fan page a real-time view of interesting activity happening on the retailer's site such as any friends shopping on the site, most popular products, items being bought or set aside, etc.


Leverages social graph and social profile information to provide more relevant product recommendations to shoppers.

Rich media merchandising

Uses interactive product imagery, animations and video to provide product merchandising in social contexts such as on Facebook.

Social sign-in

Software development tools and services that make it easier for retailers to let shoppers login to their site using their Facebook, Twitter, Yahoo, Google, AOL, etc. logins instead of having to set up a separate user and password for the retailer.

Social/group gifting

Consists of two types of solutions - group gifting that allows friends to pool together to buy an expensive gift and consumer-facing social gifting web site and applications that contract with online retailers to make their products available as purchasable gifts. Note the distinction between this category and Wishlist, is the social/group gifting process originates from people who are buying gifts whereas Wishlist process starts with someone adding an item on the retailer's site to their wishlist where their friends can then buy it for them.

Sponsored advocacy

Refers to solutions that pay or incentivize visitors to share your content with their friends and followers. The distinction from Incentivized product sharing is typically instead of product details, informational content, videos, etc. are being liked/tweeted/shared.


Allows shoppers to put items on their Wishlist, which is then shared with their friends and relatives to allow them to buy these items as gifts.

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